The Tinder date of copywriting?

Most freelance copywriters think their clients don’t need consistent copy…

So they chase one off projects and gigs.

Once they’re done…

They part ways and never see each other again.

Sounds a lot like Tinder am I right?

It leads to the same deadly cycle:

→ Project. Invoice. Ghosted. Repeat.

How do I know?

Because that cycle was my ‘norm’ back in my freelance days.

Here’s what they’re missing though…

Most clients could easily have ongoing campaigns, launches, and events…

But they don’t know how.

They don’t think like a marketer…

Or even have the knowledge to put those things together.

It’s either that or…

They don’t have the time or understand why they should do any of them.

It’s up to you to explain to them the value.

What do they benefit from it? Why is it a must for them?

And even more importantly… tell them what they’re missing out on if they don’t (the cost of inaction)

Then position yourself as the solution.

Once they start to see the results…

You become more valuable (because you’re helping the business not just writing words)

Suddenly, you’re not “just the copywriter.”

You’re the reason revenue goes up.

Robert Greene talks about this in his ‘48 Laws of Power’ in law 11:

‘Learn to keep people dependent on you’

The goal isn’t to manipulate them…

It’s to position yourself as a partner.

This is how you stop surviving gig to gig.

From there, one client can turn into 3 when word of mouth happens.

But only if you’re someone they’d vouch for.

How do you become that person?

Get them an outcome.

I can’t stress this enough.

So many freelance copywriters are still charging an hourly rate…

This forces them to have a high amount of hours worked to make even average income.

Then once the work is done, they move on.

This isn’t the way…

Stop selling your words, start selling a tangible outcome.

When you get your clients real tangible results, they’ll never leave.

The ultimate goal isn’t 7 one off projects a month from 7 different clients charging per hour.

It’s building client relationships that don’t end (retainers)

To do this…

Stop being disposable.

Stop being a one-night stand.

Instead…

Start being irreplaceable.

Your friend up north,

Darion.