The simplest way to attract leads on LinkedIn

Almost everyone I talk to who creates content on LinkedIn has the same problem…

They struggle to generate leads.

I get it. It took me a while to crack the code too.

It’s hard enough to learn a writing system, create content consistently, then learn about all the newest tricks and tips to grow your account.

After you throw lead gen on top of it all, it feels overwhelming.

But instead of wasting time writing generic content to attract empty followers, here’s the real secret to attract leads:

Pick and niche and study it inside and out.

Why?

Because having a niche makes everything easier for you (and your clients)

🔹Your marketing gets ultra-targeted
🔹Your perceived expertise shoots through the roof
🔹It’s 100X easier to do outreach when you know exactly who to look for
🔹Every sales call gets easier because you know the niche’s problems and desires
🔹You will get your clients better results as you help the same type of people over and over

Attracting your ideal clients becomes way less of a chore.

So if your current bio on LinkedIn says you help:

🔹Coaches
🔹Founders
🔹Entrepreneurs

Cut the broad, untargeted nonsense and choose a niche. Your business will benefit tremendously from it.

Remember, a niche is just “a specific group of people with similar characteristics and attributes”

So think doctors, lawyers, copywriters, etc.

Instead of ‘coaches’ you can target ‘weight loss coaches’

Instead of ‘founders’ target ‘Saas founders for mobile apps’

See the difference?

Everyone wants the newest lead gen strategy or cutting-edge template to send to prospects…

When in reality the easiest way to attract leads is to know the person you’re selling to inside and out.

This makes your marketing, messaging, and targeting ultra dialed.

From there your niche can’t help but notice you.